Life Sentence takes data privacy very seriously. We would like you to understand when, how, and what type of data will be collected and stored when you use our website, and the purposes for which we intend to use and process this information.

Personally identifiable information (= personal information/data) refers to information that is collected and used in order to determine your identity. This includes for example your name, postal address, telephone number, or e-mail address. It does not apply to the collection of non-personally identifiable information (non-personal information/data), i. e. data collected for statistical purposes, for example on the number of website users. LSI collects personally identifiable information when you register on our website, place an order for our products, and/or subscribe to our newsletter. You may, however, visit our website anonymously, i. e. without disclosing any personally identifiable information about yourself.

Please note that no data transmission over the Internet or any wireless network can be guaranteed to be 100 percent secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the absolute security of any data that you transmit to us or from our online products or services, and you do so at your own risk.

To keep your personal information safe, data is stored on highly secure servers located in Italy. Your data is stored, processed and used exclusively for the purposes of providing you with information on our products and services, contacting you in this context, and processing your orders. Access to your data is restricted to a few authorized individuals, who are responsible for the technical, commercial, or editorial management of the website/servers. When you visit our website, our servers automatically record data for backup and security purposes. Such data may include non-personally identifiable information such as your IP address, or date and time of the page view. We will not use your IP address to identify you in any way, and we will not create personal or pseudonymous user profiles. However, by submitting personally identifiable data through our website or services, you expressly consent to the collection and processing of your data. We reserve the right to use anonymous data, i. e. non-personally identifiable data, for statistical analysis in accordance with the provisions set out in this Privacy Policy.

Disclosure of Personal Information to Any Third Party

Generally, we will only use your personal information within LSI. We will not pass on any personal information provided by you to any third parties without your explicit consent. We will share information with credit reference agencies for the purpose of credit scoring and performing credit checks. We may disclose your information to service providers who assist us in conducting our business and online related operations, such as processing of orders, shipping, or billing. We reserve the right to disclose your personal information in order to comply with a legal or regulatory obligation.

Right of Access to Personal Data, Correction of Data, Withdrawal of Consent

You have the right to make a subject access request to LSI for any personal information we hold about you. You are entitled to know where we got your data from, who we are sharing your data with, the categories of your data, and our purpose/s for processing your data. At any time, you can request us to correct, update, or delete your personal information, and you have the right to object to the processing of your data. Furthermore, you have the right to withdraw your consent to the collection and processing of your personal data at any time, effective for the future. If you wish to contact us regarding our use of your personal data, please e-mail us at: . Life Sentence would like to point out that we may store and pass on your personal information in order to comply with a legal or regulatory obligation.

Use of Cookies

Some of the pages of the Life Sentence website may use cookies. Most web browsers accept cookies automatically, but you can change your browser settings to notify you every time a cookie is set, allow their use by only those websites you approve, or block cookies entirely. However you should be aware that if you opt out of cookies, you may not be able to use the full functionality of a website you visit. You can also delete cookies that are currently stored on your computer’s hard drive. For more information on how to change your cookie preferences settings, please refer to the ‘Help’ menu of your browser.

A cookie is a small text file sent by a website to your computer or mobile device where it is stored by your web browser. It holds information a website may need to improve and personalize your site experience. When you access a website that uses cookies, the website server sends the URL of the requested website together with the cookie to your browser; depending on your local browser settings, the cookie is then created/stored with the browser on your local computer or mobile device.

Cookies are simple, plain text files, they cannot have viruses or install malware onto your computer or mobile device. Furthermore, each cookie can only be read by the original web site that created the cookie. This is a key security feature built into every browser. Every time you revisit one of our pages, your browser sends the cookie back to our server that originally created the text file, thus enabling us to provide customized content that may be of particular interest to you, or information about your last visit to a page on our website. Life Sentence uses cookies to generate reports on the number of visits to pages on our website. These cookies contain a uniquely generated random number, a pseudonym that is used to determine unique visitors to our site. They are not used do not gather information about you that could be used to identify you. Generally, these types of cookies are set to expire after 24 hours. The types of cookies used by Life Sentence can be referred to as “session cookies” or “persistent cookies”, depending on how long they are used: The types of cookies most frequently used on our website are “session cookies”. Session cookies are temporary files, which are automatically deleted whenever you close your browser. Life Sentence also uses “persistent cookies”. Persistent cookies stay on your computer or device after the browser has been closed and last for a longer period of time specified in the cookie. A persistent cookie set on your browser enables the Life Sentence website to remember your preferences when you revisit our website. Only in exceptional cases, some pages of the LSI website may use cookies that contain personally identifiable information: If you select the “Remember me” option in the password protected login area of our website in order to facilitate the log-in or ordering process (i.e. the auto login function), LSI can create a secure cookie that stores your user name of choice or pseudonym, and the encrypted password. Your browser ensures that no other website than Life Sentence website can access this data. The cookie stored with your browser in your local computer can only be read by the LSI website that created the cookie.

Google Analytics and your Choices of Opting out

Life Sentence uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the Life Sentence website. The information generated by the cookie about your use of our website (including parts of your IP address) will be transmitted to and stored by Google on servers that are (up to this day) located in the USA. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the Life Sentence website, compiling reports on website activity for LSI’s website operators and providing them other services relating to website activity and Internet usage. Google will not associate your IP address with any other data held by Google Inc. You may refuse to accept cookies from this site at any time by (de)activating the setting on your browser which allows you to refuse the setting of cookies. However you should be aware that if you opt out of cookies, you may not be able to use the full functionality and all features of this website. By using the Life Sentence website, you agree to the processing of data about you by Google in the manner and for the purposes set out above.

Furthermore, you can prevent Google’s collection and use of data and opt-out of receiving future cookies from Google Analytics at any time by downloading and installing Google Analytics’opt-out browser add-on for your web browser available at: Google Analytics opt out add-on is designed to be compatible with a wide range of web browsers.

Given the debate about the use of web analytics tools that collect the full IP address owners information, we would like to point out that Google will truncate (=shorten) the IP address for Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address is sent to and then shortened by Google servers in the USA.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls.
Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

v.1 This Privacy Policy was last updated in September 2018 by Life Sentence Industry staff.